{"id":13623,"date":"2023-04-11T09:00:21","date_gmt":"2023-04-11T13:00:21","guid":{"rendered":"https:\/\/www.newsmediaalliance.org\/?p=13623"},"modified":"2024-12-13T13:15:30","modified_gmt":"2024-12-13T18:15:30","slug":"news-take-episode-202-how-the-american-press-institute-is-inspiring-cultural-transformation-in-news-media","status":"publish","type":"post","link":"https:\/\/www.newsmediaalliance.org\/news-take-episode-202-how-the-american-press-institute-is-inspiring-cultural-transformation-in-news-media\/","title":{"rendered":"News Take Episode 202: How the American Press Institute is Inspiring Cultural Transformation in News Media"},"content":{"rendered":"

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“As a newsroom leader… live on your toes, on the balls of your feet, which makes it a lot easier for you to pivot. When that ideology permeates an entire shop, it becomes very easy to move. Because everybody is basically casting pebbles into the same lake \u2013 all of those pebbles ripple, and the ripples connect, and so you\u2019re seeing the transformation spread, which is very exciting because cultural transformation is hard to make it stick. If you don\u2019t do it right, then the movement stops when we leave where we are. And so cultural transformation only happens when people individually decide to commit and you hit a critical mass of those agents of change across one organization.”<\/span><\/em>
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– Samantha Ragland, American Press Institute<\/em><\/span><\/p>\n<\/blockquote>\n

Guests: Samantha Ragland and Elite Truong, American Press Institute<\/strong><\/p>\n

What is cultural transformation, and how do publishers know if they’re doing it right? How can publishers cultivate real and lasting cultural change in newsrooms? How does cultural transformation in the newsroom translate to the content produced and thereby the relationships newsrooms have with members of their communities?\u00a0<\/strong><\/p>\n

In this episode of News Take, News\/Media Alliance VP, Research & Insights, Rebecca Frank sits down with Samantha Ragland, Vice President of Journalism Programs and Elite Truong, Vice President of Product Strategy, both at the American Press Institute, for a candid and fascinating conversation about the work API is doing with news publishers to help them look at their organizations with a critical eye and evolve to better reflect the communities they serve and respond to their needs. They talk about their work with newsroom leaders on DEIB (diversity, equity, inclusion, and belonging), promoting and fostering a sustainable news organization from the inside out, and encouraging a culture of experimentation in the newsroom. Finally, they share lessons learned from API’s Table Stakes program and Inclusion Index, as well as their data centric tools for publishers, Metrics for News and Source Matters, and offer tips for how other news publishers can use data and related guidance at their own organizations to spark transformation.<\/p>\n

Listen or download the audio file to listen offline:<\/h4>\n

Don\u2019t forget to subscribe<\/span> to the News Take podcast<\/strong> by clicking \u201cFollow\u201d and selecting your preferred podcasting platform, or\u00a0click on your preferred platform: <\/strong>Spotify<\/a>, Apple<\/a>, Google<\/a>.<\/p>\n