{"id":13399,"date":"2022-12-13T09:00:23","date_gmt":"2022-12-13T14:00:23","guid":{"rendered":"https:\/\/www.newsmediaalliance.org\/?p=13399"},"modified":"2024-12-13T13:15:30","modified_gmt":"2024-12-13T18:15:30","slug":"news-take-episode-112-lessons-in-practicality-from-the-daily-memphian-a-lot-of-people-dont-know-were-a-nonprofit","status":"publish","type":"post","link":"https:\/\/www.newsmediaalliance.org\/news-take-episode-112-lessons-in-practicality-from-the-daily-memphian-a-lot-of-people-dont-know-were-a-nonprofit\/","title":{"rendered":"News Take Episode 112: Lessons in Practicality from The Daily Memphian: &#8220;A Lot of People Don&#8217;t Know We&#8217;re a Nonprofit&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/www.youtube.com\/watch?v=jIT0rMPQBkA&amp;feature=emb_imp_woyt\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13401 size-full\" src=\"https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/12\/Screen-shot-David-Eric-B-NewsTake-w-border-12-2022.png\" alt=\"\" width=\"1005\" height=\"548\" srcset=\"https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/12\/Screen-shot-David-Eric-B-NewsTake-w-border-12-2022.png 1005w, https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/12\/Screen-shot-David-Eric-B-NewsTake-w-border-12-2022-300x164.png 300w, https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/12\/Screen-shot-David-Eric-B-NewsTake-w-border-12-2022-768x419.png 768w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><\/a><\/p>\n<p><strong>Guest: Eric Barnes, The Daily Memphian<\/strong><\/p>\n<p><strong>What are some of the things to consider when starting a local newspaper? How can you be nonprofit and still operate like a for-profit newspaper? How did you attract subscribers in a competitive market? What went better than you expected and what didn&#8217;t go as well? What have you learned about finding the best revenue mix? What should someone thinking about starting a local newspaper know before they get started?<\/strong><\/p>\n<p>In this episode of News Take, News\/Media Alliance President &amp; CEO David Chavern talks with Eric Barnes, CEO of <em>The Daily Memphian <\/em>(Tennessee), about his experience over the last four years launching a nonprofit local newspaper. Eric takes us from the very initial discussions and fundraising steps, to deciding whether to publish a print edition or be a purely a digital news publication, to how they decided what to charge for subscriptions and how they structure their organization to allow them to employ 40 newsroom staff (Hint: It&#8217;s not on pure philanthropy!) He shares everything, from how they took cues from the community to chart a practical course for advertising, fundraising, and reporting; to why they don&#8217;t do sponsored content and scaled back on podcasts; to how they found a balance that is working for them. This must-listen primer on launching a nonprofit digital news publication is full of practical tips and takeaways for anyone wanting to run a news publishing business!<\/p>\n<h4>Listen or download the audio file to listen offline:<\/h4>\n<p>Don\u2019t forget to<strong><span style=\"color: #e70033;\"> subscribe<\/span> to the News Take podcast<\/strong> by clicking \u201cFollow\u201d and selecting your preferred podcasting platform, or<strong>\u00a0click on your preferred platform: <\/strong><a href=\"https:\/\/open.spotify.com\/show\/4q52utw4cH4L27mai0flJR\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><strong>,<\/strong> <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/news-take\/id1618808588\" target=\"_blank\" rel=\"noopener\">Apple<\/a><strong>,<\/strong> <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzM4NzU2My9yc3M?sa=X&amp;ved=0CBoQ27cFahcKEwjYmZzT1J73AhUAAAAAHQAAAAAQDQ\" target=\"_blank\" rel=\"noopener\">Google<\/a><strong>.<\/strong><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none;\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/25281399\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/yes\/custom-color\/ffffff\/time-start\/00:00:00\/hide-playlist\/yes\/download\/yes\" width=\"100%\" height=\"128\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: left;\"><strong>Watch with video:<\/strong><\/h4>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jIT0rMPQBkA\" width=\"790\" height=\"444\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h4>Speaker bios<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-13402 size-thumbnail\" src=\"https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/12\/eric-barnes-headshot-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/12\/eric-barnes-headshot-150x150.jpg 150w, https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/12\/eric-barnes-headshot-300x300.jpg 300w, https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/12\/eric-barnes-headshot-400x400.jpg 400w, https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/12\/eric-barnes-headshot.jpg 440w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><strong>Eric Barnes<\/strong><\/p>\n<p>Eric is CEO of<em> The Daily Memphian<\/em>, an online daily news source in Memphis that launched in September 2018. For ten years, Eric has hosted &#8220;Behind the Headlines&#8221; on Memphis\u2019 PBS station, a weekly news show focused on local government, business and the community. Since 2019, he has also hosted &#8220;The Sidebar,&#8221; a podcast on <em>The Daily Memphian<\/em> and radio show on local radio station WYXR, that focuses on arts, culture and everything in between. Eric is also publisher of a group of community newspapers in Tennessee, and a former president and current board member of the Tennessee Press Association. He is currently president of the American Court &amp; Commercial Newspapers and is on the board of the Local Media Association. He is a novelist and a published short story writer, and has a Master of Fine Arts from Columbia University and a Bachelor&#8217;s from Connecticut College.<\/p>\n<p><a href=\"https:\/\/www.newsmediaalliance.org\/news-take-episode-111-outsmarting-google-and-facebook-helping-publishers-grow-their-audience-outside-the-dominant-platforms\/\">Watch the previous episode of News Take<\/a><\/p>\n<p><a href=\"https:\/\/www.newsmediaalliance.org\/newstake\/\">View all episodes of News Take<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Send us your suggestions<\/strong><\/h4>\n<p>Send your suggestions for future News Take guests to Alliance VP, Research &amp; Insights Rebecca Frank at <a href=\"mailto:rebecca@newsmediaalliance.org\">rebecca@newsmediaalliance.org<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#top\">Back to top<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of News Take, News\/Media Alliance President &#038; CEO David Chavern talks with Eric Barnes, CEO of The Daily Memphian (Tennessee), about his experience over the last four years launching a nonprofit local newspaper.<\/p>\n","protected":false},"author":6,"featured_media":13400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[253,180,14],"tags":[34,240,388,154,241,412,204,413,414,415,389,244,118,110,121,226,54,55,342,246,47,247,393,416,248,196,395,69,417],"class_list":["post-13399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo","category-journalism","category-webinars","tag-tag-one","tag-alliance","tag-business-model","tag-community","tag-conversation","tag-daily-memphian","tag-david-chavern","tag-digital-news","tag-eric-barnes","tag-fundraising","tag-independent","tag-interview","tag-journalism","tag-local-news","tag-news","tag-news-industry","tag-news-media","tag-news-media-alliance","tag-news-publishing","tag-news-take","tag-newspaper","tag-newsroom","tag-nonprofit","tag-philanthropy","tag-podcast","tag-publisher","tag-revenue-model","tag-subscriber","tag-the-daily-memphian"],"_links":{"self":[{"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/posts\/13399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/comments?post=13399"}],"version-history":[{"count":0,"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/posts\/13399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/media\/13400"}],"wp:attachment":[{"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/media?parent=13399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/categories?post=13399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsmediaalliance.org\/wp-json\/wp\/v2\/tags?post=13399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}