{"id":12493,"date":"2022-05-26T08:00:27","date_gmt":"2022-05-26T12:00:27","guid":{"rendered":"https:\/\/www.newsmediaalliance.org\/?p=12493"},"modified":"2022-05-26T08:00:27","modified_gmt":"2022-05-26T12:00:27","slug":"expanding-the-view-may-2022","status":"publish","type":"post","link":"https:\/\/www.newsmediaalliance.org\/expanding-the-view-may-2022\/","title":{"rendered":"Expanding the View – May 2022"},"content":{"rendered":"

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This is my monthly reading list of stories about emerging business trends that I thought were interesting and are designed to make you think. I hope you enjoy \u2013 and if you see any up-and-coming trends for the news industry that you\u2019d like to share, drop me a line at david@newsmediaalliance.org<\/a><\/span>.<\/p>\n

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To receive ‘Expanding the View’ in your email inbox each month, click here<\/a><\/span> to subscribe.<\/h5>\n

What I’ve been reading this month:<\/strong><\/h4>\n

How the Pandemic Made Algorithms Go Haywire<\/strong><\/a><\/span> (Slate)
\nAlgorithms have entered every market, industry and sector. This story looks at what happened when healthcare got involved.<\/em><\/p>\n

Forget Personalisation, It\u2019s Impossible and It Doesn\u2019t Work<\/strong><\/a><\/span> (MarketingWeek)
\nFor years, personalized marketing has been seen as the holy grail of the field. Should it be?<\/em><\/p>\n

What Problem Blockchains Actually Solve<\/strong><\/a><\/span> (The Solution Space)
\nIf recent news about cryptocurrency has you scrambling to find more about the fundamentals, this is a great place to start.<\/em><\/p>\n

Publishers\u2019 Secondary Market Strategy: What Happens When the Monetary Appeal of NFTs Isn\u2019t Enough?<\/strong><\/a><\/span>\u00a0<\/a><\/span>\u00a0(Digiday)
\nFor anyone considering using NFTs to raise money, the key question is \u201cthen what?\u201d<\/em><\/p>\n

The 4 Hurdles Micropayment Platforms Can\u2019t Overcome<\/strong><\/a><\/span> (Simon Owens’s Media Newsletter)
\nMicropayments have been promised as a solution to the news industry\u2019s woes for years. Why haven\u2019t the promises panned out?<\/em><\/p>\n

Notable in the Twitter-verse:<\/strong><\/h4>\n

Check out these accounts for more on these and other emerging topics:<\/p>\n

Alex Kantrowitz: @Kantrowitz<\/a>
\n<\/span>Keach Hagey: @keachhagey<\/a>
\n<\/span>Will Oremus: @WillOremus<\/a>
\n<\/span>Tech Policy Press: @techpolicypress<\/a>
\n<\/span>Julien Genestoux: @julien51<\/a><\/span><\/p>\n

From @AKGrenier<\/a><\/span>:<\/p>\n

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@netflix<\/a> DON'T MESS THIS UP!<\/p>\n

You have one of the most unique opportunities to execute monetization on a global content platform ever. <\/p>\n

DON'T TAKE A GENERIC ADS APPROACH!!! <\/p>\n

My brain on how to think about ads from a customer and product first approach on Netflix. … \ud83e\uddf5<\/p>\n

— Adam Grenier (@AKGrenier) April 21, 2022<\/a><\/p><\/blockquote>\n