{"id":12440,"date":"2022-04-28T14:00:10","date_gmt":"2022-04-28T18:00:10","guid":{"rendered":"https:\/\/www.newsmediaalliance.org\/?p=12440"},"modified":"2025-02-07T16:12:55","modified_gmt":"2025-02-07T21:12:55","slug":"release-americans-overwhelmingly-support-big-tech-compensating-local-papers","status":"publish","type":"post","link":"https:\/\/www.newsmediaalliance.org\/release-americans-overwhelmingly-support-big-tech-compensating-local-papers\/","title":{"rendered":"Americans Overwhelmingly Support Big Tech Compensating Local Papers"},"content":{"rendered":"<h4 style=\"text-align: center;\"><em>U.S. adults across the political spectrum believe that Big Tech has too much power over the news publishing industry and want Congress to act.<\/em><\/h4>\n<p>FOR IMMEDIATE RELEASE<\/p>\n<p>Washington, D.C. \u2013 A <a href=\"https:\/\/www.newsmediaalliance.org\/wp-content\/uploads\/2022\/04\/Schoen-News-Media-Alliance-Big-Tech-JCPA-Survey-Topline-FULL-4.11.22.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #2f7de1;\">new national survey<\/span><\/a> of 1,000 U.S. adults conducted by Schoen Cooperman Research (SCR) for the News Media Alliance shows that\u00a070 percent of Americans support Congress passing the Journalism Competition and Preservation Act (JCPA). The JCPA is\u00a0legislation designed to allow small and local publishers to band together to collectively negotiate fairer terms for use of their content by Big Tech platforms, such as Google and Facebook.<\/p>\n<p>In the past two decades, Americans have watched their local papers shutter their doors or reduce their footprint in their communities as Google and Facebook built an advertising duopoly and deployed algorithms to systematically devalue high-quality journalism in favor of provocative content. This trend is affecting Americans\u2019 attitudes toward Big Tech companies, as the survey shows that the public is worried about Big Tech&#8217;s influence over the news publishing industry and is concerned that the tech giants are driving small and local news outlets out of business.<\/p>\n<p>The purpose of the survey by SCR was to understand American sentiments and concerns surrounding Big Tech&#8217;s role in society generally, and specifically the influence of Big Tech companies in the news and publishing industries. In addition, the survey sought to understand the public&#8217;s receptivity toward \u2013 and support for \u2013 curbing the power of Big Tech companies, through vehicles such as the JCPA.<\/p>\n<p>&#8220;Americans have made it unequivocally clear \u2013 they want to preserve the high-quality journalism of small and local outlets across the country that have been decimated by Big Tech,\u201d SCR Founder and Partner Douglas Schoen said. \u201cDespite historic levels of partisanship, Americans on both sides of the aisle overwhelmingly want to hold Google and Facebook accountable and pass legislation like the JCPA that can save local journalism, protect free speech, and defend our democracy.&#8221;<\/p>\n<p><span style=\"color: #000000;\"><strong>Key findings of the survey are:<\/strong><\/span><\/p>\n<ul>\n<li><strong>79 percent<\/strong> of Americans believe that Big Tech has too much power over the news and publishing industries.<\/li>\n<li><strong>76 percent<\/strong> of Americans believe that Big Tech companies are driving small and local news outlets out of business.<\/li>\n<li><strong>86 percent<\/strong> of Americans believe that Big Tech should be required to offer the same compensation terms to local publishers as they do national news organizations.<\/li>\n<li><strong>81 percent<\/strong> of Americans support Congress taking steps to give small and local publishers more power in negotiations with Big Tech companies.<\/li>\n<\/ul>\n<p>The results of the survey reinforce the findings from <span style=\"text-decoration: underline; color: #2f7de1;\"><a style=\"color: #2f7de1; text-decoration: underline;\" href=\"https:\/\/www.newsmediaalliance.org\/release-new-polling-shows-majority-of-republican-voters-support-journalism-competition-preservation-act\/\">a\u00a0poll conducted by Echelon Insights<\/a><\/span>\u00a0in 2021 that found that Republican voters overwhelmingly support the passage of the JCPA and want to hold Big Tech accountable. The SCR survey also comes on the heels of the JCPA\u00a0<span style=\"text-decoration: underline; color: #2f7de1;\"><a style=\"color: #2f7de1; text-decoration: underline;\" href=\"https:\/\/www.poynter.org\/business-work\/2022\/local-journalism-sustainability-act-status-federal-funding-journalism\/\" target=\"_blank\" rel=\"noopener\">gaining momentum<\/a><\/span>\u00a0in Congress and\u00a0<span style=\"text-decoration: underline; color: #2f7de1;\"><a style=\"color: #2f7de1; text-decoration: underline;\" href=\"https:\/\/www.wsj.com\/articles\/bill-would-let-small-publishers-use-baseball-style-arbitration-to-settle-disputes-with-google-and-facebook-11649190805\" target=\"_blank\" rel=\"noopener\">new revisions<\/a><\/span> to the bill that would refocus the legislation to apply only to small and local news outlets.<\/p>\n<p>Read an op-ed by Schoen on the survey findings published on FoxNews.com: &#8220;<span style=\"text-decoration: underline; color: #2f7de1;\"><a style=\"color: #2f7de1; text-decoration: underline;\" href=\"https:\/\/www.foxnews.com\/opinion\/big-tech-news-publishing-support-doug-schoen\" target=\"_blank\" rel=\"noopener\">Moves to curb Big Tech&#8217;s power over news and publishing find widespread support<\/a><\/span>&#8221;<\/p>\n<p><span style=\"color: #000000;\"><strong>Methodology\u00a0<\/strong><\/span><\/p>\n<p>The survey was commissioned by News Media Alliance and conducted by Schoen Cooperman Research. Live telephone (550 cell and 365 landline) and online (100) interviews with a representative total sample of 1,015 United States adults of all age groups were completed between April 1-8, 2022. In line with the policies and standards of the American Association of Political Consultants, the mixed-method sample drawn was representative according to age, gender, and region of U.S. adults. The complete data set was also weighted by ethnicity, so that the sample composition best reflects the demographic profile of the adult U.S. population according to the most recent Census data.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>Media Contact:<br \/>\n<\/strong>Lindsey Loving<br \/>\nDirector, Communications<br \/>\nNews Media Alliance<br \/>\n<span style=\"text-decoration: underline; color: #2f7de1;\"><a style=\"color: #2f7de1; text-decoration: underline;\" href=\"mailto:lindsey@newsmediaalliance.org\">lindsey@newsmediaalliance.org<\/a><\/span><\/p>\n<p><em>The <strong>News Media Alliance<\/strong> is a nonprofit organization representing more than 2,000 news organizations and their multiplatform businesses in the United States and globally. Alliance members include print, digital and mobile publishers of original news content. Headquartered just outside Washington, D.C., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at <span style=\"text-decoration: underline; color: #2f7de1;\"><a style=\"color: #2f7de1; text-decoration: underline;\" href=\"https:\/\/www.newsmediaalliance.org\/\">www.newsmediaalliance.org<\/a><\/span>.<\/em><\/p>\n<p><em><strong>Schoen Cooperman Research<\/strong> (SCR) is a strategic research firm that helps political, corporate and advocacy partners drive transformative change. SCR helps clients win elections, advance causes and build their brands by conducting in-depth quantitative and qualitative research and using insights to develop high-level strategies that provide a roadmap to decision-making and success.<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new survey conducted by Schoen Cooperman Research for the News Media Alliance shows that 70 percent of Americans support and believe that it is important that Congress pass the Journalism Competition and Preservation Act (JCPA).<\/p>\n","protected":false},"author":6,"featured_media":6308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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