{"id":11469,"date":"2021-04-08T11:30:41","date_gmt":"2021-04-08T15:30:41","guid":{"rendered":"http:\/\/www.newsmediaalliance.org\/?p=11469"},"modified":"2025-03-19T18:07:29","modified_gmt":"2025-03-19T22:07:29","slug":"vaccine-education-ads","status":"publish","type":"post","link":"https:\/\/www.newsmediaalliance.org\/vaccine-education-ads\/","title":{"rendered":"‘It’s Up to You’ Vaccine Education Ad PSAs – Ad Council"},"content":{"rendered":"
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The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers to help provide important public education about the COVID-19 vaccine.<\/em><\/strong><\/span><\/h5>\n

About the ‘It’s Up to You’ Campaign<\/strong><\/h2>\n

The COVID-19 vaccines have the potential to transform life as we know it today and save hundreds of thousands of lives\u2014but they can only be successful if millions of Americans recognize the urgency, safety and vital importance of getting vaccinated.<\/p>\n

While many have already started the vaccination process, there is currently a general lack of confidence. Overall, 40% of the U.S. public have expressed concerns, ranging from \u201cskeptical\u201d to \u201copen but uncertain,\u201d about getting vaccinated.<\/p>\n

The\u00a0It\u2019s Up to You<\/strong><\/em> campaign from The Ad Council encourages audiences to get the latest vaccine information\u2014knowing that personal education is the first step in building vaccine confidence. It\u2019s OK to have questions. We want to acknowledge Americans\u2019 concerns, provide answers to their questions, and get us all on the road back to the moments and people we miss most.<\/p>\n<\/div><\/div>

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How You Can Use the Ads<\/strong><\/h2>\n

Below are the individual ad files for newspapers to use in their print and digital editions free of charge. Ads are available in English and Spanish, in full- and quarter-page sizes for print, and in banner and cube sizes for digital.<\/p>\n

If you are interested in creating custom vaccine content and messaging, visit The Ad Council’s Media Playbook<\/a>. You can request access to the ‘It\u2019s Up To You’ logo and reference their brand guidelines.<\/p>\n

Print Ads<\/strong><\/h2>\n

English:<\/span><\/h4>\n

Download the individual ads using the links below.<\/p>\n