Research & Ads

Understanding the Changing Landscape

As the media environment continues to change and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of key research reports and timely insights and examples=, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles


2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences
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2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences

The Market Report provides useful facts and figures on the news and magazine media audience and related benefits and advantages for marketers of advertising in print and digital news and magazine media ... Read More
2023 Market Report
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2023 Market Report

The Market Report provides updated research trends and data points that highlight the continued enthusiasm for news and magazine media, as well as the strong credibility and trust news and magazine media enjoy with their readers ... Read More
Pets and People Together Ads - Ad Council
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Pets and People Together Ads – Ad Council

The News/Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers and magazines around helping to keep people and their pets together through fostering, donating and more ... Read More
A Spot of Good Ad Tech News for Publishers
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A Spot of Good Ad Tech News for Publishers

It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up ... Read More

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